Tuesday, 21 April 2009

location location location

Imagine. The Plaza or Algonquin in NYC, The Peninsula in HongKong, Raffles in Singapore, The George Cinq in Poris France, All very desirable all very exclusive. Now add the Hilton Ordos ....thats in aaahhh Inner Mongolia, home of Genghis Khan. Passing trade? a weekend break? You might have your work cut out there for PR & marketing. Selling discounted rooms to commuting Yaks i suppose, but as Marco Pierre White remarked recently "...a recession is the most obvious time to open a restaurant" and other mavericks like Alan Sugan and Michael O'Leary would agree with such an outlook The firm that won the open competition to design the hotel is VMX, based in Amsderdam and behind it all an Irish architect, Don Murphy.

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