I suppose it was inevitable.
Fed up with Fandango? the minimalist look, boutique hotels just too cool for their own good, the chic and exclusive. The new look in town is designer scuffed, make it look like a tenament, embrace peeling wallpaper, mismatched furniture, exposed pipes, rising damp. Originating of course in America - go on, try booking the Ace Hotel in Manhattan - it made it's way across the atlantic and i presume 'tis only a mattter of time before "the look" arrives in Ireland. Have a gawk at the imagery page of the The Rough Luxe King's Cross, London to see where it's at. It's all a bit tooo close to the bone and reminisent of the send up Derelict campaign from the fashion industry film satire Zoolander. So save your money and go and rent the movie.
Thanks to the Guardian magazine for bringing it to my attention