Apparently today is world turtle day. It's always someone or somethings day. Last week it may or may not have escaped your notice was....wait for it National Watercress Week. and not only that but it clashed with National Vegetarian Week. Not that i've anything against watercress - some of my favourite recipies feature watercress and it punches above it's weight for a Green but it's just...What doesn't have a national week now? Go to google and i dare you to search any food item with the term "National week or day" and there'll be very few from courgette to zucchini that don't get celebrated at some time during the year.
I suppose it's all just about marketing, branding, promotion and profile and when is National Sour Grapes Day?