There is a new tourism policy being developed - Happiness! Failte Ireland and Tourism Ireland have joined forces to call on everyone in the industry to be cheerful and confident, and to spread the same feeling to tourists and everyone else.
The new SHINE campaign (web page http://www.irelandshines.com/index.html ) aims to bring about a tourist experience which is "Spontaneous, engaging and fun!" The key to this is to change how tourism people are perceived.
As the campaign's web page says, this should centre on being:
HAPPY
Happiness is infectious – Enjoy what you do and that will rub off on everybody!
INTERESTED
Having a natural curiosity which helps you deliver a great experience.
NATURAL
You don’t have to be a local to connect with customers. But you do have to be real, genuine, honest – people will sense and appreciate your sincerity.
EXPERT
Knowing your business, your locale, your customer’s needs.
Isn't this Irish kind of nice is the vital hidden ingredient which proved so elusive during the boom years? Did it disappear for ever or can we now bring it back to life?
1 comment:
how about VALUE FOR MONEY. in last sundays business post they listed great late offers to be had in ireland. such as.....a family weekend sharing 1 room at delphi adventure centre for.....890euros.
On the same page. a 3* apt in crete for a week incl flight and taxes....229e per person
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