Friday 9 October 2009

What are we like - now?

For a detailed, scientific analysis of how recession-hit Irish tourism and food consumers are behaving, it is hard to bertter the findings of a recent batch of market reports put out by Mintel, the market analysis and forecasting specialists, and available in DIT.

These include reports on:

Healthy eating (September 2009)
Premium food and drink (August 2009)
Short breaks market (July 2009) and
Food tourism (May 2009)
(click on headline above for link to these)

The reports certainly confirm that Irish consumers are counting the pennies. However, good quality, like good value for money, is continuing to command loyalty, and so it is reasonable to suppose that businesses which deliver those things are not suffering as much as others.

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