Wednesday 25 November 2009

Gourmet. not cutting the mustard


I'm siting here flicking through the pages of the final issue ever of the almost legendary Gourmet magazine - the epitomy of style and taste it has been setting trends since it's 1st issue back in 1941. We are lucky to have a run of all issues dating back to 1956. and it makes for interesting social and culinary commentary of the times - from the exotic arrival of gammon and pineapple, from the 1st dressed avocado to the last mango in paris. The surprising thing is you'd never guess it was over from looking at the latest/last issue. No indication, no looking back (not healthy anyway) no nostalgia, no emotional editorial goodbye, rather its all about preparations for thanksgiving. All very peculiar and Mary Celestle like.

And why is it closing it's pages after 50+ years? Money i would say, not making enough, not getting enough ads. Sad sign o the times.

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