Tuesday 31 May 2011

A Brave New World at McDonald's but are we loving it ?.















Fast food is about to get a whole lot faster at McDonald's with the introduction to its restaurants in Europe of touch screen technology to make an order and swipe card technology to make payments. McDonalds estimate each transaction will be 4 seconds quicker. Efficiency, progress and innovation are mentioned by McDonalds in relation to this venture but then they would say that, wouldn't they? Is this the end of service with a smile?. Will this change the entire restaurant industry?. Let us know what you think and if you're still loving it.
www.lovefood.com/journal/features/12005













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