in case you hadn't noticed, and many people are trying, the (football) World Cup 2010 starts in S.Africa on friday. It got me thinking, seeing as we run BA/BSc. courses here on Event Management and Leisure management just what we might have in the library of interest and relevance. Sure enought plenty of books on festival sport and event management and more specifically on the business and management of sporting events including the very recently published Managing football, an international perspective. Lots also on those other areas of sporting concern, - exercising, nutrition, ethics, doping, psychology, etc. And of course there's loads of articles when you start looking in the databases like Business Source Premier and Hospitality and Tourism Index. And interestingly we have full text e-access to a journal called "Soccer and Society". The whole of the Jan 2010 issue was devoted to the world cup in south Africa with articles on its political implications, the social aspects, corruption in the game, gender, apartheid and more.
Unfortunately none made the research decision of choosing a winner any easier. Italy are a temping good value price at 16/1 but i think i'll go for Argentina at a best price 13/2
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